In one month’s time more than 13,000 recreational runners will travel from 82 different countries to enjoy the IAAF/Trinidad Alfonso World Half Marathon Championships Valencia 2018. They will each be given the official shirt which has been produced by ASICS, the Official IAAF Partner of the IAAF World Athletics Series, for this unique event, to be held in Valencia the City of Running on 24 March starting at 5.05 pm.
In the days leading up to this great world event the runners and their companions will be able to enjoy and experience the atmosphere of a world championship when they collect their bib and the official ASICS shirt for the IAAF/Trinidad Alfonso World Half Marathon Championships Valencia 2018. It is sure to become a cherished memento for the runners. The technical shirt is made of quick drying polyester with a soft and light feel, ideal for practising sports, and in addition it is a hard wearing garment. Orange has been chosen for the design as it is a colour that is highly characteristic of València and its culture, as well as being reminiscent of Valencian sunsets, something that the thousands of runners who will start on the Puente de Monteolivete and cross the finishing line over water next to the Prince Felipe Museum will be able to experience.
On the front the graphical elements are composed of an integrated design representing the visual identity of the event. The ASICS logo heads the design both on the front and back, where it is accompanied by the message “Yes, I Run”, which refers to the popular participation in this great event. The registered runners will be able to pick up their shirt and runner’s bag from the Prince Felipe Museum in the City of Arts and Sciences where the Runners’ Trade Fair for this World Championship will take place from Thursday 22nd to Saturday 24th.